About FSM General

About FSM General Insurance

Based in the South-Eastern Suburbs of Melbourne, FSM General Insurance has been operating since 1991 and is the holder of AFS Licence No. 274063.

Following stints in Dandenong and Hallam we decided to set ourselves up in Pakenham in early 2008.

At FSM General Insurance we aim to provide you with outstanding service. We view this as a long term commitment and it is the basis on which we have built our business.

We work hard to form long-term relationships with our clients. We are forever reviewing and analysing the ever-changing General Insurance Market to make strong and worthwhile recommendations to those clients.

The world is constantly evolving and new risks emerge as a result. Insurance products are then designed to cover the exposures for consumers and we then reach out to the appropriate clients.

Our primary objective at the New Business and Renewal stages is to provide you with the correct cover for the appropriate premium.

Why Use A Broker:

Insurance brokers are objective and qualified insurance experts. They will be aware of the features and benefits as well as the comparative costs of the policies available in the General Insurance Market. Brokers will also have the ability to negotiate premiums with Insurers on their clients’ behalf. They will make you aware of the pitfalls of certain policies to ensure that there is nothing unexpected at claim time. As Brokers have extensive claims’ experience, it’s important to have one on your team if you do make a claim.

Individuals within a Brokerage are required to attain the relevant Accreditation and undergo extensive training before advising on any General Insurance product. This will ultimately provide you with the peace of mind that you have been covered correctly.

Anne Taylor


Diploma Financial Services – Insurance Broking.
Anne has 30 years experience in the Insurance industry
and specialises in Corporate and Commercial Insurance
and is responsible for the day to day running of the business.

Karen Pigdon

Diploma Financial Services – Insurance Broking.
Karen joined FSM in 2003 and is qualified
to advise in both Commercial and Domestic insurance.

Amy Bathurst

Amy joined FSM in 2023 and is qualified advise on both Domestic and Commercial insurance.

Andrea Elliott

Andrea joined FSM in 2022 and is training to become a qualified advisor.

A fresh approach to Insurance